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Privacy Policy
Privacy Policy
1. Introduction
This Privacy Policy explains how we collect, use, and protect your personal data when you provide feedback or information through this website regarding a potential outline planning application.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy carefully to understand how we handle your personal information.
2. Who We Are
This website is managed by edge urban design (“we”, “us”, or “our”), acting on behalf of Bellway Homes Limited for the proposed development at Swadlincote.
If you have any questions about this Privacy Policy or how we process your personal data, please contact us at: info@sandclifferoad.co.uk
3. What Information We Collect
When you use this website or submit feedback, we may collect:
- Your name (if provided)
- Your email address (if provided)
- Your comments, views, or feedback (if provided)
4. How We Use Your Information
We use the information you provide to:
- Understand community views about the proposed development
- Prepare consultation summaries and reports to support the planning application
- Contact you if you have requested updates or further engagement
- Improve the consultation process and website experience
We will not use your personal data for marketing purposes, and we will never sell or share your information with third parties for commercial use.
5. Legal Basis for Processing
We process your personal data on the following lawful bases:
- Consent – when you choose to provide feedback or opt in to receive updates.
- Legitimate interests – to understand community views and inform the planning process in a transparent and responsible way.
Where processing is based on consent, you may withdraw your consent at any time by contacting us using the details above.
6. Who We Share Your Information With
Your personal data will only be accessible to members of the project team and authorised consultants working directly on the planning application.
Any consultation reports or summaries submitted to the local planning authority will contain aggregated and anonymised data only, so that no individual can be identified.
We will not share your data with any other organisation unless we are legally required to do so (for example, by court order or regulatory obligation).
7. How Long We Keep Your Data
We will retain your personal data only for as long as necessary for the purposes described above – typically up to two years after the end of the consultation period, unless a longer period is required by law.
After this time, your data will be securely deleted or anonymised so that it can no longer be linked to you.
8. Your Data Rights
Under data protection law, you have the right to:
- Access a copy of your personal data
- Request correction of any inaccurate or incomplete data
- Request deletion of your personal data
- Withdraw your consent (where applicable)
- Object to processing based on legitimate interests
- Request restriction of processing or data portability
To exercise any of these rights, please contact us at info@sandclifferoad.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection: www.ico.org.uk.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, alteration, or destruction. Access to personal data is limited to authorised individuals only.
10. International Data Transfers
Your data will normally be stored and processed within the United Kingdom or the European Economic Area (EEA). If data is ever transferred outside the EEA, we will ensure appropriate safeguards are in place to protect it in accordance with UK data protection law.
11. Cookies
This website may use:
- Essential cookies to enable basic site functionality; and
- Analytics cookies to help us understand how visitors use the site and improve user experience.
You can control or delete cookies through your browser settings at any time. For more information, please refer to our Cookies Policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law, guidance, or our practices. Any updates will be posted on this page with a revised “last updated” date.
By continuing to use this website after any changes are posted, you will be deemed to have accepted those updates.
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